We’re shutting it all down…

Website (dark)
Phone (voicemail)
Inbox (ignore)
LiveChat (crickets)
Smoke signals (hmm… maybe!?) 

For the fifth year in a row, this Black Friday we encourage our employees, our customers, and our communities to #OptOutside. 

We joined this movement because we believe that being outside (and on our bikes) makes us our best selves. Our bodies are made healthier by gearing up, inhaling the fresh air, and hammering out a climb. Our minds are clearer when we reach the top and take a moment to enjoy the view before ripping down the descent. Most importantly of all, our lives are enriched by time spent out on the trail with our best buds and the high fives that follow. This Black Friday we’re going to bask in the glow of quality time spent with our families by filling our packs with leftovers and choosing a different line. We invite you to join us! 

We will be closed Friday, November 29th and will re-open on the 30th for Small Business Saturday. To ensure you get your fill of holiday treats, we’re sweetening the season with our deepest discount of the entire year starting NOW….. 


Use promo code OPTOUTSIDE at checkout to get your discount until November 30th, 2019 at 11:59pm

The point is not to reject commercialism, but to #optoutside for some fresh air this Black Friday. Wake up refreshed on Small Business Saturday, opt-in for a 2020 Ninja clinic and commit to more miles (and smiles!) on your bike. 

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