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40% OFF MTB CLINICS 
USE CODE: SPRINGMTB
40% OFF MTB CLINICS USE CODE: SPRINGMTB
Flaming hula hoops, a computer consulting company, bike racing, and the 2008 financial crisis—what connects these elements? They form the backdrop that led to the inception of Ninja MTB.
Listen to the latest episode of the Ride MTB podcast for Richard La China’s inspiring journey—a tech entrepreneur turned mountain bike coach and the founder of Ninja MTB.
Get to know the entrepreneurial mind behind Ninja MTB on the Ride MTB Podcast with host Kyle Warner. This episode goes beyond a narrative about mountain biking; it unfolds a story of overcoming challenges, celebrating achievements, navigating setbacks, and embodying an entrepreneurial spirit dedicated to propelling the mountain biking industry forward.
For aspiring entrepreneurs and mountain bike instructors, Richard’s insights are invaluable. He shares lessons learned and imparts wisdom on aspects he wishes he had known when embarking on his entrepreneurial journey.
Richard’s journey and the foundation of Ninja MTB originate from a simple yet powerful idea—helping people become better riders. Ninja MTB emerged from a vision to deliver exceptional products and services while contributing value to the MTB community. This episode intricately unravels the process of building Ninja MTB from the ground up, shedding light on the trials and triumphs that define the entrepreneurial path.
We’re a passionate, dirt-loving community of world-class instructors and riders of all ability levels that love to share the stoke of mountain biking through weekly tips + exclusive deals. Let’s Ride!
