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Creating The Largest MTB Coaching Business In The World - Richard La China Ninja MTB

Flaming hula hoops, a computer consulting company, bike racing, and the 2008 financial crisis—what connects these elements? They form the backdrop that led to the inception of Ninja MTB.

Listen to the latest episode of the Ride MTB podcast for Richard La China’s inspiring journey—a tech entrepreneur turned mountain bike coach and the founder of Ninja MTB.

Known for its nationwide in-person coaching clinics, Ninja serves approximately 15,000 individuals annually.
 
Additionally, Ninja offers a lineup of USA-made mountain bike jump ramps and accessories designed to help riders learn new skills and reach new heights.
 

What’s in Store: Exploring the Entrepreneurial Spirit in the Mountain Biking World

Get to know the entrepreneurial mind behind Ninja MTB on the Ride MTB Podcast with host Kyle Warner. This episode goes beyond a narrative about mountain biking; it unfolds a story of overcoming challenges, celebrating achievements, navigating setbacks, and embodying an entrepreneurial spirit dedicated to propelling the mountain biking industry forward.

For aspiring entrepreneurs and mountain bike instructors, Richard’s insights are invaluable. He shares lessons learned and imparts wisdom on aspects he wishes he had known when embarking on his entrepreneurial journey.

Richard’s journey and the foundation of Ninja MTB originate from a simple yet powerful idea—helping people become better riders. Ninja MTB emerged from a vision to deliver exceptional products and services while contributing value to the MTB community. This episode intricately unravels the process of building Ninja MTB from the ground up, shedding light on the trials and triumphs that define the entrepreneurial path.

 

Lessons of Resilience, Passion, and Providing Value

 
A captivating part of the conversation is Richard’s openness about the challenges he faced. The entrepreneurial path is never smooth, and Richard’s story is a testament to that. He shares how overcoming obstacles and staying resilient were key factors in his journey. Moreover, he emphasizes the importance of pursuing one’s passion—a sentiment that will resonate deeply with anyone striving to turn their dreams into reality.
 
Richard has never wavered in his drive to add value to people’s lives. His approach to business revolves around the belief that true fulfillment comes not just from profit but from making a positive impact on the community. Listen in to learn more about the after-school bike club Richard and his partner started in their rural community, along with the building of a brand new bike park for local kids.
 

A Must-Listen for MTB Enthusiasts and Entrepreneurs Alike

 
Whether you’re a mountain biking enthusiast, an aspiring entrepreneur, or someone fascinated by stories of business creation and innovation, this episode of the Ride MTB Podcast  with Kyle Warner is a must-listen. Richard’s journey with Ninja MTB is a powerful reminder of what can be achieved with passion and hard work.
 
This episode isn’t just about mountain biking; it’s a broader narrative on the entrepreneurial spirit that fuels innovation and change in any industry. Richard’s story with Ninja MTB is a beacon of inspiration, demonstrating that with the right mindset, challenges can be transformed into stepping stones for success.

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Fundamentals Trail Application - Women's Only

Here’s What We’ll Cover

The specific skills taught in this clinic will depend on available trail features and will vary between locations. Skills covered may include:

  • Rock / Log Step-Ups 
  • Pedal Assisted Front Wheel Lifts
  • Steep Transitions, Roll-Downs
  • Reading trail and line choice
  • Using trail features for maximum flow
  • Turning (Low Speed)
  • Navigating Trail Obstacles
  • Switchbacks – Optimal Line Choice
  • Ratcheting application – how & when 
  • Track stands
  • Braking for Speed 
  • Shifting – Timing + Technique on Technical Terrain
  • Skinnies
  • Off-Camber Trails 
  • Berms 
  • Water crossings 
  • Roots 

The Schedule*

  • 1:15-1:30pm Meet your instructor  | Arrival at course venue + equipment check
  • 1:30 – 1:45pm Fundamentals Skills | Rapid Review 
  • 1:45 – 3:45pm Coached Trail Ride | Sessioning & Skills Application
  • 3:45-4:00pm Review, questions & next steps | #Ridelikeaninja

*Clinic schedule and skills covered may vary according to location and terrain.

Fundamentals Trail Application

Here’s What We’ll Cover

The specific skills taught in this clinic will depend on available trail features and will vary between locations. Skills covered may include:

  • Rock / Log Step-Ups 
  • Pedal Assisted Front Wheel Lifts
  • Steep Transitions, Roll-Downs
  • Reading trail and line choice
  • Using trail features for maximum flow
  • Turning (Low Speed)
  • Navigating Trail Obstacles
  • Switchbacks – Optimal Line Choice
  • Ratcheting application – how & when 
  • Track stands
  • Braking for Speed 
  • Shifting – Timing + Technique on Technical Terrain
  • Skinnies
  • Off-Camber Trails 
  • Berms 
  • Water crossings 
  • Roots 

The Schedule*

  • 1:15-1:30pm Meet your instructor  | Arrival at course venue + equipment check
  • 1:30 – 1:45pm Fundamentals Skills | Rapid Review 
  • 1:45 – 3:45pm Coached Trail Ride | Sessioning & Skills Application
  • 3:45-4:00pm Review, questions & next steps | #Ridelikeaninja

*Clinic schedule and skills covered may vary according to location and terrain.

Ninja Kids clinics

Here’s What We’ll Cover

Some of the skills taught and practiced in the Kids Fundamentals Clinic may include:

  • Ninja (Ready) Position
  • The Riding Rainbow: Body Position
  • How to use your gears
  • Front + Rear Wheel Lifts
  • Safely getting on/off your bike
  • Getting over trail obstacles
  • Turning + Switchbacks
  • Reading the trail: Red Light, Yellow Light, Green Light
  • When and how to brake
  • The 4 Climbing Positions
  • Descending in control
  • How to have fun and be safe!
  • Safety check, bike care

Clinic schedule, time and skills covered may vary according to location and terrain.

2-Day CAMPS

Sample Camp Schedule*

Day 1 (Saturday)

  • 8:45-9:00 Meet your instructor  | Arrival at course venue + equipment check
  • 9:00-9:15 Let’s get started | Introductions, camp overview, bike safety check, bike set-up review
  • 9:15-9:30 Warm-up ride | Head to skills area
  • 9:30-12:15 Mornings skills session | Ready position, bike-body separation, effective braking, fluid shifting, body positioning, wheel lifts
  • 12:15-1:30 Lunch break | BYO
  • 1:30 – 4:00 Intro to jumping | Manuals, bunny hops + how to safely jumping (and land) your mountain bike

Day 2 (Sunday)

  • 8:45-9:00 Meet at trailhead | Gear up for day 2!
  • 9:00-9:15 Review | Brief review of Day 1 skills
  • 9:15-12:00 Morning skills session | High-speed cornering, switchbacks, drops, rock dodge, technical climbing & descending
  • 12:00-1:00  Lunch break | BYO
  • 1:00-3:45 Trail ride + skills application | Put those skills to work!
  • 3:45-4:00 Review, questions & next steps | #Ridelikeaninja

 

*Clinic schedule and skills covered may vary according to location and terrain.

After camp, you will see an immediate improvement in your riding and a boost in confidence on technical trails. You will be able to tackle rougher terrain and corners with greater control and flow through singletrack, switchbacks, and berms with more speed and efficiency.

Jumping Mini-Clinics

Here’s What We’ll Cover

Some of the skills taught and practiced in the Jumping Mini-Clinic may include:

  • Wheel lift Review
  • Bunny hops
  • Jumping body positioning
  • Anatomy of a jump
  • Speed vs. compression | How and when?
  • Landing with precision
  • Let’s get jumping! | Jump progressions

The Schedule*

Please note, clinics may vary according to location and terrain.

  • 1:30-1:45  Meet your instructor | Arrival at course venue + equipment check
  • 1:45-2:00 Let’s get started | Introductions
  • 2:00 – 2:30  Intro to jumping | Wheel lifts, manual, bunny hop
  • 2:30 – 3:00 Reading the jump | Anatomy of a jump, speed vs compression, landings
  • 3:00 – 3:45 Let’s jump! | Jumping progressions on table tops
  • 3:45-4:00 Review and next steps | #ridelikeaninja

 

*Clinic schedule and skills covered may vary according to location and terrain.

Intermediate / advanced clincs

Here’s What We’ll Cover

Some of the skills taught and practiced in the Intermediate/Advanced clinic may include:

  • Negotiating trail obstacles (i.e. rock gardens, roots, logs)
  • Steep transitions
  • Drops
  • High speed cornering
  • Technical climbing
  • Technical descending
  • Advanced braking
  • Reading the trail
  • Introduction to energy management & flow
  • Pumping for speed & air
  • Technical Switchbacks (where available)
  • Ratcheting & Trackstands
  • Visualization

The Schedule*

  • 8:45-9:00 Meet your instructor  | Arrival at course venue + equipment check
  • 9:00-9:15 Let’s get started | Introductions
  • 9:15-9:45 Accelerated review of Fundamentals | With intermediate+advanced progressions
  • 9:45-12:00 Morning skills session | High-speed cornering, Switchbacks, drops, rock dodge, technical climbing & descending
  • 12:00-1:00  Lunch break | BYO
  • 1:00-3:45 Trail ride + skills application | Put those skills to work!
  • 3:45-4:00 Review, questions & next steps | #Ridelikeaninja

*Clinic schedule and skills covered may vary according to location and terrain.

WOMEN'S ONLY Fundamentals Combo

Here’s What We’ll Cover

The specific skills taught in this clinic will depend on available trail features and will vary between locations. Skills covered may include:

  • The Ready Position
  • Bike/Body Separation
  • Intro to Steep Transitions
  • Effective Braking
  • Braking for speed
  • Wheels lifts – Step-Ups
  • Shifting, Timing & Cadence
  • Negotiating trail obstacles
  • Turning / Switchbacks
  • Climbing + Descending
  • Dismounting
  • Mind skills
  • Steep Transitions, Roll-Downs
  • Reading trail and line choice
  • Using trail features for flow
  • Turning (Low Speed)
  • Ratcheting – how & when 
  • Track stands
  • Skinnies
  • Off-Camber Trails
  • Berms
  • Water crossings
  • Roots

The Schedule*

  • 8:45-9:00  Meet your instructor  | Arrival at course venue + equipment check
  • 9:00-9:15 Let’s get started | Introductions
  • 9:15am – 11:15 Skills & drills | Learn, learn, learn
  • 11:15am – 12:15 Take it to the trail | Apply what you’ve learned
  • 12:15 – 1:30pm Lunch Break | Rest & Refuel
  • 1:30 – 1:45pm Fundamentals Skills | Rapid Review 
  • 1:45 – 3:45pm Coached Trail Ride | Sessioning & Skills Application
  • 3:45-4:00pm Review, questions & next steps | #Ridelikeaninja

*Clinic schedule and skills covered may vary according to location and terrain.

Co-ed Fundamentals Combo

Here’s What We’ll Cover

The specific skills taught in this clinic will depend on available trail features and will vary between locations. Skills covered may include:

  • The Ready Position
  • Bike/Body Separation
  • Intro to Steep Transitions
  • Effective Braking
  • Braking for speed
  • Wheels lifts – Step-Ups
  • Shifting, Timing & Cadence
  • Negotiating trail obstacles
  • Turning / Switchbacks
  • Climbing + Descending
  • Dismounting
  • Mind skills
  • Steep Transitions, Roll-Downs
  • Reading trail and line choice
  • Using trail features for flow
  • Turning (Low Speed)
  • Ratcheting – how & when 
  • Track stands
  • Skinnies
  • Off-Camber Trails
  • Berms
  • Water crossings
  • Roots

The Schedule*

  • 8:45-9:00  Meet your instructor  | Arrival at course venue + equipment check
  • 9:00-9:15 Let’s get started | Introductions
  • 9:15am – 11:15 Skills & drills | Learn, learn, learn
  • 11:15am – 12:15 Take it to the trail | Apply what you’ve learned
  • 12:15 – 1:30pm Lunch Break | Rest & Refuel
  • 1:30 – 1:45pm Fundamentals Skills | Rapid Review 
  • 1:45 – 3:45pm Coached Trail Ride | Sessioning & Skills Application
  • 3:45-4:00pm Review, questions & next steps | #Ridelikeaninja

*Clinic schedule and skills covered may vary according to location and terrain.

Ninja MTB Logo

Women's Only Fundamentals Clinics

Level 1 - Here’s What We’ll Cover

Some of the skills taught and practiced in the Women’s Only Fundamentals Clinic may include:

  • The Ready Position
  • Bike/Body separation
  • Intro to Steep Transitions
  • Effective braking
  • Wheels lifts
  • Shifting + cadence
  • Negotiating trail obstacles
  • Turning / Switchbacks
  • Climbing + Descending
  • Dismounting
  • Mind skills

The Schedule*

  • 8:45-9:00  Meet your instructor  | Arrival at course venue + equipment check
  • 9:00-9:15 Let’s get started | Introductions
  • 9:15am – 11:15 Skills & drills | Learn, learn, learn
  • 11:15am – 12:00 Take it to the trail | Apply what you’ve learned
  • 12:00-12:15 Review and next steps | #ridelikeaninja
 

*Clinic schedule and skills covered may vary according to location and terrain.

Ninja MTB Logo

Co-ed Fundamentals Clinics

Level 1 - Here’s What We’ll Cover

Some of the skills taught and practiced in the Fundamentals Clinic may include:

  • The Ready Position
  • Bike/Body separation
  • Intro to Steep Transitions
  • Effective braking
  • Wheels lifts
  • Shifting + cadence
  • Negotiating trail obstacles
  • Turning / Switchbacks
  • Climbing + Descending
  • Dismounting
  • Mind skills

The Schedule*

  • 8:45-9:00  Meet your instructor  | Arrival at course venue + equipment check
  • 9:00-9:15 Let’s get started | Introductions
  • 9:15am – 11:15 Skills & drills | Learn, learn, learn
  • 11:15am – 12:00 Take it to the trail | Apply what you’ve learned
  • 12:00-12:15 Review and next steps | #ridelikeaninja
 

*Clinic schedule and skills covered may vary according to location and terrain.

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