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Creating The Largest MTB Coaching Business In The World - Richard La China Ninja MTB

Flaming hula hoops, a computer consulting company, bike racing, and the 2008 financial crisis—what connects these elements? They form the backdrop that led to the inception of Ninja MTB.

Listen to the latest episode of the Ride MTB podcast for Richard La China’s inspiring journey—a tech entrepreneur turned mountain bike coach and the founder of Ninja MTB.

Known for its nationwide in-person coaching clinics, Ninja serves approximately 15,000 individuals annually.
 
Additionally, Ninja offers a lineup of USA-made mountain bike jump ramps and accessories designed to help riders learn new skills and reach new heights.
 

What’s in Store: Exploring the Entrepreneurial Spirit in the Mountain Biking World

Get to know the entrepreneurial mind behind Ninja MTB on the Ride MTB Podcast with host Kyle Warner. This episode goes beyond a narrative about mountain biking; it unfolds a story of overcoming challenges, celebrating achievements, navigating setbacks, and embodying an entrepreneurial spirit dedicated to propelling the mountain biking industry forward.

For aspiring entrepreneurs and mountain bike instructors, Richard’s insights are invaluable. He shares lessons learned and imparts wisdom on aspects he wishes he had known when embarking on his entrepreneurial journey.

Richard’s journey and the foundation of Ninja MTB originate from a simple yet powerful idea—helping people become better riders. Ninja MTB emerged from a vision to deliver exceptional products and services while contributing value to the MTB community. This episode intricately unravels the process of building Ninja MTB from the ground up, shedding light on the trials and triumphs that define the entrepreneurial path.

 

Lessons of Resilience, Passion, and Providing Value

 
A captivating part of the conversation is Richard’s openness about the challenges he faced. The entrepreneurial path is never smooth, and Richard’s story is a testament to that. He shares how overcoming obstacles and staying resilient were key factors in his journey. Moreover, he emphasizes the importance of pursuing one’s passion—a sentiment that will resonate deeply with anyone striving to turn their dreams into reality.
 
Richard has never wavered in his drive to add value to people’s lives. His approach to business revolves around the belief that true fulfillment comes not just from profit but from making a positive impact on the community. Listen in to learn more about the after-school bike club Richard and his partner started in their rural community, along with the building of a brand new bike park for local kids.
 

A Must-Listen for MTB Enthusiasts and Entrepreneurs Alike

 
Whether you’re a mountain biking enthusiast, an aspiring entrepreneur, or someone fascinated by stories of business creation and innovation, this episode of the Ride MTB Podcast  with Kyle Warner is a must-listen. Richard’s journey with Ninja MTB is a powerful reminder of what can be achieved with passion and hard work.
 
This episode isn’t just about mountain biking; it’s a broader narrative on the entrepreneurial spirit that fuels innovation and change in any industry. Richard’s story with Ninja MTB is a beacon of inspiration, demonstrating that with the right mindset, challenges can be transformed into stepping stones for success.
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